SEO Expert Consultancy
You may or may not be aware of the term SEO, it simply stands for Search Engine Optimisation. SEO has been around for quite some time and if you have spent any time working on-line you will have come across terms like “White Hat,” “Grey Hat” and “Black Hat.” Black Hat and Grey Hat simply imply certain dubious means to affect where a page ranks on the results page after someone has entered a search.
SEO is supposed to help Google and other search engines to better understand what a website and it’s pages are all about and in so doing to position those pages on the results or SERP’s.
There is finite real estate available on any computer or mobile phone screen. Given our natural tendency to save time and energy most people will likely click on the websites represented at the top of the results page and less likely to click on the results below or on the following pages.
You will understand that there is a certain amount of scarcity when it comes to digital real estate and it’s for this reason there are SEO companies out there who will use Grey Hat or Black Hat techniques to help get their clients to the top of the results page.
We only use White Hat techniques for the simple reason that Google and other search engines keep tweaking the algorithms they use to determine results. The other thing to be aware of is that search is but one facet of a much bigger interconnected web. Social Media also plays an important part as does mobile search.
SEO can have a big and long lasting impact but it’s not the only thing you should consider.
If you would like me to have a look at your website I offer a website review service. Go here to get a website and competitors review.